Challenge:
Create a campaign that convince people that their favorite foods can only be enjoyed with their favorite ketchup. Introduce a new audience to Heinz and make existing brand lovers feel confirmed. How Does Heinz remain the chosen one?​
Big Idea:
Times change, but Heinz has still remained the same quality product loved by everyone through time.​
Featured on Ads Of The World/ Student Ads (before re - design): 

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